Sunday 18 April 2010

Brainstorming and idea – Research (questionnaire analysis 3)

The next set of questions we asked were asked to give us an idea of more specific tastes, what the audience want to see in a music video, what’s important to them, what’s not, these are much more personal taste questions, that will help us plan our video.

The first question we asked was; how important the lyrics are in relation to the video? We decided to ask this question as we wanted to know if the target audience would listen to the lyrics and relate them to the video or if the video was just showcasing the bands talent at playing and not really in reference to the song.
Are results showed us that the large majority of people found it allot more appealing to shoe the connotations of the song with in the video?



This then lead nicely onto our next question; Do you like a storyline with the video? This question was similar to the question before, although it allowed a more in depth answer, we wanted to see if people really wanted to relate a story to the song.
The results we got from this were that about 70% of people did like to have some sort of story line in the video, whether it is very obvious or not.



The next question we asked was; what appeals to people when watching the video? We chose to ask this question as we wanted to know alongside a story what mattered to people, what caught their eye, what are this likes and dislikes.
The results we achieved from this question showed us that along with the story line, the band was also very important to the video, this made us tailor our last question to this.



From the results we have received in the last question, we decided to ask; how often do you want to see the band in the video? We decided to ask this question, as to get the band in and shoot them would be a lot more effort, but if it was what the audience defiantly wanted and it would improve the video then it would be well worth it.
The results from this question confirmed that the audience defiantly did want the band in the video, but to the majority they were only really bothered about seeing them in the chorus and enjoyed having a story line running though the rest of the video, so we decided to incorporate this into our video, along with a prominent storyline.

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